Generate more restoration leads for your business - starting from today!
The process starts with in-depth research of your local market and, in case you're already running Google ads, an audit of your current campaigns' performance.
Once we have a list of keywords that we should target, the next step is planning, creating, and launching your campaigns.
Over time we will tweak and optimize your campaigns to reduce the cost per lead and increase ROI.
Start generating immediate leads with restoration PPC advertising.
Google ads are the best advertising channel any restoration company can leverage to grow their business.
If you want instant traffic and leads for your restoration business, you need to add Google ads into your marketing arsenal.
One of the biggest benefits of Google ads is that you can INSTANTLY place your ads in front of people who are actively searching for YOUR services.
Think of terms like “water damage restoration (your city)” or “water damage restoration near me”. Normally, it would take you 6-12 months to show up for these keywords organically with SEO.
With Google ads, you’re skipping the waiting process and getting straight into the game – without needing an already existing online presence.
With Google ads, we’re reaching ONLY people who are interested in YOUR services. Our ads are super-targeted and will be shown only to people who are already sold on your business.
How do we know this?
Based on someone’s search query, we can accurately predict what their intentions are. And when people are searching for a “water damage restoration service”, what do you think they are looking for?
That’s right – they’re looking to hire a restoration contractor just like yourself.
Do you serve multiple areas?
We have good news for you – Google ads can be easily scaled and your reach can be greatly expanded, all without sacrificing profitability.
Understanding your local market and competition.
Creating and launching our campaigns.
Optimizing your campaigns to get more out of your budget.
Pay Per Click (PPC) advertising is a form of advertising where you pay for clicks. In other words, you only pay for the traffic you get, not the traffic you reach.
There are a few platforms that offer PPC ads but the absolute best one is Google AdWords (renamed to Google Ads). When most people say “PPC ads”, they mean Google ads.
Unlike Search Engine Optimization (SEO) which usually takes months to kick in, you can start generating leads with PPC ads almost instantly.
Now, let’s elaborate a little bit more on some terms that get thrown around a lot when discussing PPC marketing.
Keyword research – The process of finding different terms and phrases people are typing in Google to find a product or a service.
Competitive analysis – The process of analyzing competitors’ PPC campaigns and figuring out what works and what doesn’t.
Ad copy – The text content of your ad.
Ad tracking – Tracking the results of your ad.
Landing pages – The page to which we will send traffic from the ad.
Conversion rate – The percentage of the number of people who have converted into a lead out of the total number of people who have clicked on your ad.
Call to action – Call to action (CTA) is used for asking your website visitors to do exactly what we want them to do – call you on the phone.
Of course, there are way more concepts one must be comfortable with to run a successful PPC campaign like, for example, exact, phrase, and broad match targeting, negative keywords, geographic keywords, remarketing campaigns, and others.
However, since you’re going to leave PPC management to us, you don’t have to worry about learning all of these Google ads elements yourself.
PPC marketing is one of the most vital digital marketing methods you need to implement into your overall restoration marketing efforts. If done right, it could seriously help grow your business.
What if I don’t have a restoration website already?
Check our restoration web design service.
Google ads are one of the best channels for paid advertising for restoration companies. Not only can you start generating damage restoration leads right away but those leads will be of great quality (mostly).
This is because, with Google ads, you’re targeting people based on their intent. When somebody searches for “water damage restoration company near me” or “restoration services near me”, you can accurately guess that they’re in need of restoration service.
By running Google ads, you’ll be climbing the top position of Google search by jumping over the top 10 organic search results and immediately positioning yourself in front of potential customers searching for your services.
Our pricing is always custom and unique to each customer. Each client has their own set of requirements and our pricing is adjusted accordingly.
This highly depends on the competition level of the keywords you want to target. The more competitive an area is, the higher the budget needs to be.
To give you an idea of what kind of ad spend is required, an average Cost Per Click in the restoration industry is $40.
This means that on average, you’ll pay $40 for every visitor you get with your water damage restoration PPC ads.
The never-ending discussion – SEO vs PPC. Both have their own raving fans and haters. But which one is better for marketing your restoration business?
Both have their own benefits and drawbacks. However, we highly suggest that you do both because they go hand-in-hand. Showing up in both paid and free Google search results dramatically increases the lead volume you’re receiving.
As explained above, with PPC, you can start generating water damage leads right away because your ads will be displayed in front of Google users immediately.
With SEO, it takes some time for the website rankings to increase but when they do, you’ll start receiving free leads from Google.
Check out our restoration SEO service.
Most PPC agencies work with clients from multiple different industries. They may be working with a lawyer client one day and then with a dentist client the next day.
These marketing companies usually do not deliver the best results because each niche has its own unique challenges that one can only learn how to overcome by devoting all of their time and energy just to that specific niche.
That is exactly what we’re doing here at RepairSprout. By working only in the restoration niche, we can thoroughly understand clients’ problems and therefore deliver the best solutions.
