Search Engine Optimization (SEO) is a process of optimizing your property (in most cases, your restoration website) in order for it to rank on Google for a specific keyword or phrase.
SEO is one of the most vital online water damage marketing strategies for any company. It can not only improve your online presence but it can seriously increase the number of water damage leads generated for your business every single month.
There are many terms being thrown around in SEO discussions. Let’s elaborate on some of them a little bit more.
Organic traffic – Website traffic you receive for free from Google search.
Local maps – Google My Business properties. Incredibly important for SEO and lead generation.
Local citations – Mentions and listings of your company on directory websites like Yelp, BBB, and others.
Link building – The process of acquiring links external links for your website. One of the most vital SEO ranking factors.
Competitor analysis – Analyzing competitors’ websites and figuring out how they have ranked for our target keywords so that we can apply and improve upon the same strategies. Conducting a competitive analysis is one of the first steps in any SEO campaign.
Of course, since you’re going to be leaving SEO to us, you don’t have to worry about learning all of these concepts.
What if I don’t have a restoration website already?
Check our restoration web design service.