Websites shouldn’t be used just for an “online presence”. Instead, they should be utilized as lead-generating machines. To increase the lead volume you’re getting and grow your business online, you absolutely need a high converting website.
Even if you were at the top of your game in social media marketing or Pay Per Click advertising (Google Ads), you’d still be left off with poor conversion rates if the landing pages you’re sending traffic to are slow, ugly, and not properly optimized for generating phone calls.
You also can not rank at the top of local search results on Google with a poor website. Search engine optimization (SEO) requires, among various other elements, a well-performing, content-rich website with a great user experience.
With all of this said, it’s safe to conclude that your restoration company’s website is the most critical element of your restoration marketing campaigns.