Article By Bogdan Krstic
Fact-checked and written by a human ✔️
So far on this blog, we’ve covered a lot of stuff related to water damage marketing and how to get consistent repair leads online but we haven’t gone over the real goldmine in the industry – commercial repair leads.
We know that these jobs can be highly lucrative and that’s why we’ve written an article dedicated to teaching you how to do B2B marketing online and get more commercial repair jobs.
Let’s dive right in!
Getting Started with B2B
As with any marketing, before you start, you need to understand who your target audience is. Once you figure that out, you need to learn which platforms does that audience use the most.
We recommend you focus on building your marketing system on Google with SEO and PPC. Facebook ads can also work well when your services are more in demand than usual (for example, after a natural disaster).
In B2B marketing, you need to put a lot of emphasis on professionalism and building trust.
To build trust with a prospect, you need to show that you understand their problems. It’s important to point out their biggest pain points.
You also want to present the benefits of choosing your company instead of your competitors’.
This will help you a lot when running ads, creating content, and doing email marketing.
To get a good ROI with B2B marketing, you need to make your campaigns highly targeted. Don’t worry, we’ll get into that in just a minute. But first, let’s go over some of the most important aspects of B2B marketing.
Valuable Content
One of the best ways to build trust online is through content. Before creating content, you need to find out what your B2B audience is searching for.
Go perform a Google search for a term like “water damage commercial property” and see what pops up. Our guess is that the articles that are ranking at the top are from restoration and insurance businesses teaching the causes of the damage and how to fix it.
Once you’ve found out what your prospects are searching for, start creating content and provide value. By being of the biggest help possible, you’ll slowly build authority and your audience will view you as a go-to expert.
Engage in both written and video content. Focus on professionalism – double-check grammar, use high-quality imagery, etc.
Wanna connect with other water damage business owners and learn digital marketing together for free?
If your answer is again YES then join our Facebook group. Inside the group, you’ll be able to connect with us and other business owners from your industry only, ask questions, download free learning material like our SEO checklist and other cool stuff.
What are you waiting for? Join our tribe!
Reviews!
Nothing sells better than a previous successful repair job.
Display your ratings from BBB, HomeAdvisor, Yelp, and Google My Business.
If you’ve worked on a commercial job before, ask the client to provide you with a testimonial.
Having testimonials from other business owners helps build trust even further.
Google Ads
There are several ways you can target business owners through Google ads.
Try the following methods:
- Setting ad schedule to weekdays, 9-5
- Device targeting – Most business owners use desktop devices while working in their offices.
- Adding keyword modifiers – water damage repair for commercial properties
- Put qualifiers in your ad headlines and descriptions
- Audience targeting – You can target people who have bought business services in the past with Google Ads. There are also various other types of audiences you can target so it’s important to test different ones out.
Focus on CRO
You should put in a lot of work into your CRO – Conversion Rate Optimization – in general, but in B2B marketing, it’s a must.
Your website needs to be top-notch if you’re going to invest in B2B marketing. Your design has to be great, load time has to be small, navigation has to be seamless, etc.
Have a dedicated landing page only for your B2B audience. Display your reviews and testimonials.
Adding live chat could also help. Use a tool like Podium or HubSpot.
Email marketing
It’s no secret that business owners spend a lot of time checking and answering emails. Leverage that by coming up with an email marketing strategy.
Your first job will be getting people to subscribe to your email list. The best way to do this is either through educational content or an incentive like a free inspection or a discount.
Make sure to segment your subscribers into different lists in order to make your email marketing as personalized as possible.
That’s it! Yes, this one is a little bit more advanced so if you need any help, simply join our Facebook group and ask for it!
Also, we will perform an audit of YOUR website for free. Just click the button below to sign up!
Bogdan is a restoration SEO expert with over 3 years of experience helping businesses grow. He is passionate about the restoration niche because of how underserved it is, and RepairSprout is the business he started and works on with joy every day. When he is not helping restoration companies grow, he works out, takes long walks, and watches Suits, which is completely ironic given how rarely he dresses up in a suit himself.