The same way you use vacuum cleaners, various drying tools, and other equipment for your damage restoration tasks, you need to use a couple of tools for your marketing efforts.
Without these tools, you’ll just end up frustrated and angry because you’ve wasted a lot of money on marketing. After that, you’ll start screaming that digital marketing is a scam to everybody else and become “that guy” who leaves toxic comments on YouTube.
You don’t want to be that guy, right?
Today, we’ll show you how to prevent this from happening to you. You’ll learn of 5 tools that will make digital marketing A LOT easier. Let’s dive right in.
1 . Google Analytics
Google Analytics, GA for short, is essential for anyone that has a website.
GA will help you view your visitors’ data including where they are from, how much time they have spent on your website, etc.
If you run ads, GA will also help you optimize your website to increase conversions.
This tool is an absolute must for every business owner, big or small. Without it, it’s like trying to play golf without a stick. Just do yourself a favor and install GA right now. Continue reading this article later on.
The newer version – GA4 – has such an easy-to-use interface that ANYONE will be able to navigate and see all of their traffic, clicks, engagement, leads, and so much more.
2. Google Search Console
If you’re doing SEO, you need Google Search Console (GSC for short).
GSC will help you track your website’s performance in the search engines. You’ll be able to track the clicks and rankings of your pages.
You’ll also be able to see for which search terms are you showing up for in Google. This will help you with page optimization.
Using GSC makes life so much easier for all SEOs.
You can even submit your website for faster indexing. This is very useful for those of you who currently do not have a website but plan to build one.
Hotjar is a game-changer. This tool will help you learn how visitors behave on your website in-depth. You will be able to install heatmaps and record your visitors’ sessions.
Just these two features will help you with tracking your website visitors’ behavior immensely. Hotjar is easy to use and comes with a free plan.
If you’re serious about doing digital marketing, you absolutely need this tool.
What you can also do with Hotjar is install this cool little widget on your website and ask people for feedback on your website, customer service, and business overall.
But the real gold is in the recordings feature. You can record and view everything your visitors are doing on your website.
This will help you see if they get stuck somewhere, what are they clicking on, is there something they’re trying to find but is not there, etc.
Wanna connect with other water damage business owners and learn digital marketing together for free?
If your answer is again YES then join our Facebook group. Inside the group, you’ll be able to connect with us and other business owners from your industry only, ask questions, download free learning material like our SEO checklist and other cool stuff.
What are you waiting for? Join our tribe!
4. Conversion tracking
This is not a single tool but a system.
If you’re running any paid ads online, regardless of which platforms you’re running them on (Google, Facebook, etc), you should have conversion tracking set up.
It’s critical for tracking your website conversions – phone calls, lead form submissions, etc.
When used along with GA, conversion tracking will help you get in-depth data on how your campaigns are performing.
Without it, you’ll just blow money on ads that aren’t working. Why?
You’ll not be able to see which ads are converting and which are just eating your money because you haven’t taken 2 minutes of your time to install conversion tracking.
For every ad platform, there is a step-by-step guide on how to install conversion tracking. It sounds confusing, I know, but it’s very simple to do.
So… do it!
5. Google Ads Preview Tool
For those of you who are running Google ads, you should be familiar with Ad Preview & Diagnosis Tool. This tool will help you view your ads when your target keywords are searched.
However, this tool is also great for competitor analysis. It will not only help you view your own ads but also ads from other restoration businesses targeting the same keywords.
This way, you can spy on your competition for free. Cool, right?
Or am I the only nerd here?
Well, that sucks.
Anyway, we’ve created an awesome resource on how to do Google ads for water damage businesses. Check it out if you want to learn more about Google ads, PPC, and more.
That’s a wrap-up! Hope you got some value from this article. If you did, share it with your friends.
Need help with any of these tools or marketing in general? Join our Facebook group and ask for it. We’re looking forward to seeing you inside. Have a great day!